Customer Relationship Management (CRM) is a technology-driven approach to managing a company’s interactions with current and potential customers. It involves using systems and strategies to organize, automate, and synchronize sales, marketing, customer service, and technical support. A primary goal of CRM is to improve business relationships with customers, assist in customer retention, and drive sales growth. Effective CRM implementation can lead to enhanced customer satisfaction, increased profitability, and improved operational efficiency.
crm customer relationship management
Imagine a local bakery using a CRM system. They track customer preferences, like favorite bread or birthday dates. The system reminds them to send birthday discounts or notify customers of new products they might enjoy. This personalized approach strengthens customer loyalty and increases repeat business, demonstrating the tangible benefits of CRM.